We have missed something in society.
We’ve built smarter machines, but we’ve neglected the soul.
As a result, anxiety, anger, and division have crept into everyday life - especially among our youth.
We’ve made remarkable progress in technology - just look at how human creativity and determination have transformed the phone and the computer in just a few decades.
But when it comes to kindness, respect, and getting along, it’s as if we stopped trying - like we set down the pencil years ago and never picked it back up.
It’s time to give character building the same attention we’ve given technology because our future depends on it. We, as a society, need to return to the chalkboard and figure this out before it is too late.
The Goals of This Project
- Moral Literacy - Teach virtues in a language children can understand and grow into.
- Inner Strength - Help students resist pressure, face hardship, and choose what’s right over what’s easy.
- Emotional Intelligence - Develop empathy, compassion, and the ability to manage emotions with wisdom.
- A Shared Language of Goodness - Create unity across grades and communities by rooting students in the same values.
- Connection Over Division - Virtue transcends religion, race, and politics. It brings us back to what we all share: our humanity.
- Prevention Through Purpose - Stop violence, bullying, self-harm, and despair at the root by helping kids build a life they believe in.
- A Rehumanized Education - Let’s not just raise good students.
Let’s raise good people.
Without these three pillars, we lose children to:
- hopelessness
- shallow pleasure
- or to whatever voice speaks louder than ours.
The Three Pillars Every Child Needs
We believe every child deserves to stand on three unshakable pillars:
- Identity - "I matter" - Before a child can be motivated or virtuous, they must know that they are lovable, valuable, and capable of loving others. This is the first truth that must be spoken into a child’s heart early, often, and by example.
- Motivation - “It’s worth it.” - Once a child knows they matter, they need a reason to live well. We don’t just ask for good behavior. We offer something better: motivation to be better. There are 6 categories of good motivation
- Happiness - the kind that comes from integrity, not escape
- Love - the desire to give and receive deep connection
- Hope - the belief that life can be meaningful
- Faith - a trust in something bigger than ourselves
- Purpose / Meaning - a mission to live for something more than survival
- Legacy - the dream of leaving behind a life that mattered
- Virtue - “Here’s how.” - With identity and motivation in place, we teach how to live:
- With honesty
- With courage
- With patience
- With respect
- With self-control
With these three pillars in place within the heart of the child, we raise a generation who can lead, love, and lift the world around them.
It starts here. It starts now. And it starts with the truth: Every child matters.